It's not all fun and games when it comes to social media. The intention of social media, initially, was to bring people together in a social environment, allowing friends and family to associate online in a way that gives everyone the opportunity to communicate. However, this type of environment can do a lot more than just let friends chat with each other. It is also a great vehicle for businesses to connect with people on their own ground. Much like taking a business promotion to the general public, using social media to connect with customers is a great way to bring your business to a place where people feel comfortable.