Building an individually tailored, optimised eCommerce website for your business is a great way to take your business to the next level. But having a fantastic website is half the battle – you need to get people to your site. Therefore, eCommerce SEO (search engine optimisation) is integral to get the traffic and sales your company needs.

SEO is about making sure your website comes as high as possible in the search engine rankings, such as Google. To do this, it is necessary to target relevant keywords for your business (i.e. if you were a sports shop you may target ‘Nike football boots’ or ‘running shoes’). These keywords are then used in a multitude of ways, you may start by using a pay-per-click (PPC) campaign to help you get to top of the rankings quickly, whilst you try to improve your organic search engine results through content on your website, on-site and off-site blogs, and articles distributed to multiple sites for link building.

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