“It is a country like India, roughly half of the people own phones, but about half cannot afford the basic necessity and dignity of a toilet." These are the words of Zafar Adele, Director of United Nations University's Institute for Water, Environment and Health (IWEH). Yes this is true. Cell phones have gained such a huge popularity in this decade that no matter which class you belong to, no matter you fulfill the basic necessities, you ought to have a cell phone. Today cell phones are no longer a part of luxury but they have become the basic need of people. And this picture is not only seen in countries like India but it is more or less same around the world.

Today the question to be asked is not whether one owns a cell phone or not, but the question is what kind of handset do u have? What is its cost? What facilities does it provide? What kind of camera does it have, etc. There has been a huge revolution in the field of communication. People change there cell phones as casually as they change their clothes. And due to this characteristic of client base numbers of companies have entered this market of handset manufacturing. The leading names in this sector are HTC, Sony Eriksson, and Nokia.

Nokia is the world leader in mobile phone manufacturing. It is a Finnish multinational communications corporation that has its headquarter in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Its client base is so huge that its handsets have spread in more than 150 countries around the world. Nokia does not have only GSM mobiles but it also produces mobiles for CDMA and WCDMA segment. It also provides internet services like games, applications, music, maps, media, etc. In 1992 Nokia launched its first GSM cell phone NOKIA 1011. Since then the company has launched a wide range of handsets. The N-series handsets were a revolution and it gained a huge popularity. Today the latest <a href="http://www.3.dk/nokia-mobil/">Nokia Cellphone</a> available in the market is the E-series handset. These are launched to directly compete with the blackberry devices, having full keyboard and cheaper prices. Nokia has also entered the market of mini laptops and notebooks. Their new find is a windows based mini laptop called the Nokia Booklet 3G.

HTC is another brand in the cell phone sector which is fast growing and has got remarkable recognition in the recent past. Founded in 1997, HTC was ranked second best performing technology company in Asia by Business Week in 2007. Also it was ranked 3rd in the global listing in the year 2006. HTC is known for its innovation. The top <a href="http://www.3.dk/htc-mobil/">HTC Cellphone</a> models are HTC PPC6800, HTC Touch Pro CDMA, HTC Touch Diamond CDMA, HTC G1, HTC Touch-XV6900.

Sony Ericsson is another top, global, mobile phone manufacturer which serves the worldwide communications market with innovative and feature-rich cell phones. The company was launched in October 2001 and is a joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson. Since then company has received number of awards globally. The model Xperia™ X10 mini won “red dot product design award” in the year 2010. The international red dot design award dating back to 1955 is the largest and most renowned design competition in the world. Xperia™ X10 mini is a compact and smart touch screen phone. It features a 5 megapixel camera and easy touch screen functions. The W910i Walkman® phone is another award winning model. It won best hand set award at the GSM Association’s 13th Global Mobile Awards 2008 for redefining "music on mobile". This model is designed keeping main focus on entertainment, be it music, be it games, video or high speed web access. Also model W995 has won the EISA (European Imaging and Sound Association) Award for "Best European Music phone". Such are the <a href="http://www.3.dk/sony-ericsson-mobil/">Sony ericsson cellphone</a> having intelligent features, user-friendly applications, innovative materials and, of course, attractive visual appearance.

The main focus of these companies today, be it Nokia, HTC or Sony Eriksson, is on keeping up with the market trends and fashion. These manufacturers constantly monitor the markets and adapt the new trends and fashion and design there cell phones accordingly.